Summary

The Digital Marketing / eCommerce Specialist will be Newtex’s in-house expert for all digital creative development, social media communications, website maintenance, and e-commerce apps (Shopify and Amazon.com)

Essential Duties and Responsibilities

• Create successful digital marketing campaigns, including email, social media, and search engine optimization (SEO). 

• Review campaign metrics, google analytics, social media analytics, and ecommerce trends to identify opportunities for improvement. Create and manage content for the website, blog, and social media channels, internally and through approved agencies. Create engaging, brand-centric visuals for all Newtex properties using Adobe Suite, Canva, and other design tools. 

• Monitor and analyze competitive digital and social landscape to identify opportunities for improvement. 

• Learn, manage and optimize Newtex online pipeline; Classify leads, and automate communications through best in class marketing apps

Qualifications

The requirements listed below are representational of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

• Bachelor’s degree in marketing, communications, or related field. 

• Exceptional written and verbal communication skills. 

• Highly organized, creative and detail-oriented. 

• Ability to seek creative input and incorporate; Also comfortable working independently. 

• Proficiency in Adobe Suite, Canva, and other design tools. 

• Experience in graphic design apps, website development, social media and ecommerce apps either through internships or within course of study. 

Physical Requirements

• Office cubical environment in modern, well-connected workspace

Work Environment

• Occasional exposure to airborne fiberglass when visiting shipping or manufacturing spaces 

Equal Opportunity

• EEO Employer: Minorities/Women/Veterans/Disabled